On 18th May 2023, H.E. Ms. Sirilak Niyom, Ambassador of Thailand to Denmark, was interviewed by Mr. Claus Blok Thomsen, journalist from Politiken, one of the major newspapers in Denmark, regarding the effort to elevate the standard of Nuad Thai in Denmark. The Ambassador emphasized that there were many ethical Nuad Thai shops in Denmark which operated with adherence to related professional standards. These shops expressed pride in providing authentic and traditional Nuad Thai which was an ancient and world-renowned art of massage. Nuad Thai was recognized by UNESCO and inscribed on the Representative List of the Intangible Cultural Heritage of Humanity. Therefore, customers who sought services from these shops should be respectful toward the profession of the masseurs. Currently, the shops which offered authentic and traditional Nuad Thai were in the process of establishing a network of ethical Nuad Thai shops to strengthen their businesses and to protect their dignity. The Embassy plays a supporting role to facilitate and assist these shops to ensure successful establishment of such network, and to raise acknowledgement of the network in Denmark as a whole.

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