On 21 October 2024, H.E. Mrs. Sirilak Niyom, Ambassador of Thailand to Denmark hosted a luncheon for Mr. Tom Behrens-Sørensen, Member of Board of Directors of ECCO and Mr. Peter Schøtt Knudsen, Senior Vice President and General Counsel, at the Thai Residence. In such occasion, Her Excellency the Ambassador exchanged views with the executives of ECCO regarding the plan to develop ECCO’s factory in Thailand into a regional hub for modern production technology as well as the potential of boosting trade and investment in Thailand through the use of green energy in production and the expansion of the company's retail stores with an emphasis on product innovation.